Tippie assistant professor of marketing Rin Yoon discusses how psychological ownership can help spur customer loyalty.

Changing corporate strategies are putting more pressure than ever on CFOs, a change that’s reflected in record high turnover of the position in U.S. businesses despite the fact that pay is at an all-time high. A new study from the Tippie College of Business offers a suggestion to slow the churn.

Four Tippie researchers are on a mission. Though their areas of expertise differ, they share a common belief that their work should be in service to society and make a tangible difference. Read how they’re doing just that.

As Vice President for Basketball Analytics, Spencer Anderson (BBA09/MBA13) had a front row seat to the Indiana Pacer's run to the NBA Finals.

Tippie professor Ryan Wilson said despite the advent of online tax preparation assistance, a more streamlined system is still needed.

Artificial intelligence tools have become a part of so many peoples’ work lives, but a new survey from the University of Iowa finds they’ve become a part of their personal lives, too. For many, it’s an even bigger part.

Research from Tippie professor Daniel Newton shows risk-aversion more than opportunity seeking drives many managers.

The research worked on by Tippie accounting professor Jaron Wilde examines tax code complexity.

Tippie's Nick Street explains how the college developed its new business analytics ranking system.

Vaughn Institute director Jim Lewis believes AI will help fill employment gaps created as Boomers retire.