Hyde collaborated with students from Sustainable Innovation in Management

Researchers - inlcluding professor Alice Wang and doctoral student Bryce Pyrah - used a series of experiments to gauge consumer response to brand social media posts

The Tippie College of Business’ Iowa MBA program is ranked among the best in the country by U.S. News & World Report’s annual ranking of graduate school programs for 2025.

Purging toxic leaders is just good business says Tippie professor of management and entrepreneurship Stephen Courtright.

More Americans than ever say they are lonely, but workplace team building activities could help address that epidemic by teaching people social skills that help build friendships.

Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves because consumers see it as inauthentic.

Economics professor Anne Villamil says a policy of wide-ranging levies on foreign goods could tip the U.S. into a recession.

Beth Livingstone studies the impact of commuter harassment and how it can effect employee happiness and productivity.

Economists - including Tippie's Anne Villamil - say "tariff whiplash" is growing due to the admininistration's shifting positions.

Tariff threats pose major challenges for some of Iowa's biggest companies, says professor Anne Villamil.