Tippie News

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What's your leadership style?
Friday, December 20, 2024
You’ve probably heard of “autocratic,” “servant,” and “transformational” style leaders, but the 30,000-foot view is to think of leadership styles as a dichotomy of control.

"I was elated " - 1968 Tippie alum reunited with lost class ring
Tuesday, April 15, 2025
Despite the passage of time, the ring still fits

Recreational investments
Monday, April 14, 2025
A Tippie College of Business researcher says public agencies can get people more invested in parks and recreation areas by encouraging them to give nicknames to a lake or tracing the route they’re planning on the trails.

Buy my rizz product, bro? UI study finds slang backfires miserably in marketing
Friday, April 11, 2025
A University of Iowa study finds when companies try to market themselves as cool using slang, it can be disastrous

Former Hawkeye, retired NFL safety Micah Hyde visits Tippie class
Thursday, April 10, 2025
Hyde is launching a new charity golf outing this summer

Micah Hyde collaborates with Tippie business class to create charity golf event
Wednesday, April 9, 2025
Hyde collaborated with students from Sustainable Innovation in Management

Tippie study: Bruh, using slang to vibe with consumers doesn’t slap
Wednesday, April 9, 2025
Researchers used a series of experiments to gauge consumer response to brand social media posts

U.S. News & World Report moves Iowa MBA up two spots in rankings
Monday, April 7, 2025
The Tippie College of Business’ Iowa MBA program is ranked among the best in the country by U.S. News & World Report’s annual ranking of graduate school programs for 2025.

Maybe office ping pong's not so bad
Thursday, April 3, 2025
More Americans than ever say they are lonely, but workplace team building activities could help address that epidemic by teaching people social skills that help build friendships.

Bruh, using slang to vibe with consumers doesn’t slap
Wednesday, April 2, 2025
Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves because consumers see it as inauthentic.
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