Tippie News
Take a look inside
Thursday, September 25, 2025
Every corner of Tippie's transformed campus is designed to support connection, innovation, and real-world learning.
Tippie among top 8 percent of business schools in latest US News rankings
Tuesday, September 23, 2025
The Tippie College of Business undergraduate program is ranked 21st among public business schools in the 2026 U.S. News & World Report Best Colleges report, placing it among the top business schools in the country.
When employees are lonely, connection matters
Tuesday, September 23, 2025
A Tippie-led study shows the positive impact of teambuilding exercises on lonely employees.
Let me show you to your room
Tuesday, September 23, 2025
A new study suggests that building customer loyalty takes more than customer satisfaction, as even when a customer gives high marks to a business for satisfaction, that doesn’t guarantee their loyalty to the brand. The study finds personalization is key, as it builds a sense of psychological ownership with the customer.
Brands speaking slang
Saturday, September 20, 2025
Tippie's Alice Wang and Bryce Pyrah joined the Journal of Marketing Research's podcast "How I Wrote This" on the topic of workplace language.
When side hustles lead to snark
Thursday, September 18, 2025
Tippie Professor Jennifer Nahrgang says side hustles can have an impact on full-time workers’ attitudes.
FED cuts interest rates by a quarter point, this change can impact Iowa farmers and savers
Thursday, September 18, 2025
Economics professor Anil Kumar said the cuts could lead to better loan terms for growers.
Interstate highway lanes for autonomous trucks could move freight more efficiently, UI study says
Sunday, September 14, 2025
Research from Qi Luo, assistant professor of business analytics, suggests combining human and robotic driving could create much more effeciency in freight hauling.
The most important AI book you haven't heard about yet
Wednesday, September 10, 2025
Associate professor Patrick Johanns' book is structured to help students understand AI from managerial, ethical, and societal perspectives.
By cracky, they're still old timey!
Sunday, September 7, 2025
Julie Zielinski, an associate professor of marketing at Tippie, said Cracker Barrel garnered lots of attention, not necsessarily positive, with its logo change.
Pagination