A Tippie College of Business researcher says public agencies can get people more invested in parks and recreation areas by encouraging them to give nicknames to a lake or tracing the route they’re planning on the trails.

A University of Iowa study finds when companies try to market themselves as cool using slang, it can be disastrous

Hyde collaborated with students from Sustainable Innovation in Management

Researchers used a series of experiments to gauge consumer response to brand social media posts

The Tippie College of Business’ Iowa MBA program is ranked among the best in the country by U.S. News & World Report’s annual ranking of graduate school programs for 2025.

Purging toxic leaders is just good business says Tippie professor of management and entrepreneurship Stephen Courtright.

More Americans than ever say they are lonely, but workplace team building activities could help address that epidemic by teaching people social skills that help build friendships.

Brands that use contemporary slang in their marketing to connect with younger consumers usually just embarrass themselves because consumers see it as inauthentic.