Articles from April 2024

patent pending

Don't file for that patent just yet!

Wednesday, April 10, 2024
A new study from the Tippie College of Business found that early-stage ventures are often too quick to file for a patent, committing valuable time and money that could be better spent further developing their product and making sure there’s a market for it.
Old Capitol buiding

Iowa MBA, Accounting ranked among top graduate programs by US News & World Report

Tuesday, April 9, 2024
Two of the Tippie College of Business’ graduate and professional programs are ranked among the best in the country by U.S. News & World Report, with both showing gains from last year.
AXIOS logo

Hawkeye women's basketball expected to draw crowds, even after Caitlin Clark

Monday, April 8, 2024
Marketing Professor Nancy Abrams says the university needs to capitalize on the moment moving forward.
CNBC logo

Caitlin Clark's economic impact on University of Iowa game attendance

Monday, April 1, 2024
Tippie's Jeff Ohlmann breaks down Caitlin Clark's effect on CNBC.