Articles from 2021


Tippie expert: spark dialogues, not debates this holiday season

Relationship expert Michele Williams is urging families to start having conversations about your get-togethers now to avoid in-fighting over the holidays. She says the key is to make sure those discussions are dialogues—not debates.
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A case study in hybrid work arrangements

Thursday, December 16, 2021
Pre-pandemic, many organizations only knew how to operate fully in person, but research from two management and entrepreneurship professors at the University of Iowa's Tippie College of Business shows how one organization is testing out hybrid work arrangements.

The power of touch is no joke—even if it’s through a screen

Digital ads showing someone’s hand touching a product had higher engagement and were seen as more valuable by consumers.
Jeremy Gosch

Gosch named to HyVee's top leadership role

Monday, December 13, 2021
Jeremy Gosch (BBA97) has been named president and chief operating officer of HyVee.

Allsteel promotes Mallory Polito

Sunday, December 12, 2021
Mallory Polito (BBA97/MBA12) has been promoted to Vice President of Sales at Allsteel, Inc.
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Getting An MBA Without Quitting Your Job

Thursday, December 9, 2021
The flexibility and convenience of online learning has changed the game. The most highly ranked online MBA options offer superb learning experiences.

Consumers value a product viewed online more if they see it being virtually touched

Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a recent research paper by Tippie's Andrea Luangrath.

What makes Spotify's Wrapped such a popular end-of-year tradition? FOMO

This week marked what has been an increasingly high-profile tradition for Spotify users: Wrapped release day. It was a trending topic on social media as everyone revealed the new social cards showing off listening choices of the past year. No matter how weird or—let's be honest a little embarrassing—they were. So why do so many people do it?

A Message from the Dean

Friday, December 3, 2021
It's time to pause and catch our breath. As 2021 draws to a close, we prepare to flip the calendar and begin a fresh start. Yet, so many of the strains of these last two years continue to affect our lives. At Tippie, we’ve hustled and innovated and dug deeper than ever before. You have too.

Where's My Stuff? Understanding global supply chain disruptions

Friday, December 3, 2021
Back in spring 2020, consumers had trouble finding toilet paper and hand sanitizer while trampolines and exercise equipment became scarce. With the COVID-19 pandemic sweeping the globe, some of the shortages of supplies and delays on certain goods seemed reasonable. But now, nearly two years into the pandemic, there is still lag time on getting everything from new cars to new furniture.