Articles from 2021

Vicarious touch: Closing the online sale
Wednesday, November 10, 2021
Retailers know that if they can get a customer to touch what they’re selling, they’re more apt to buy it and pay more for it. A new study from the University of Iowa's Tippie College of Business finds that this is true in a virtual world, too, when the hand belongs to someone else, or is even a floating blue cartoon hand.

Tippie honors Jeff Lorenger and HNI leadership team for contributions to Iowa business
Wednesday, November 10, 2021
Jeff Lorenger, chairman and CEO of HNI Corp., and the management team at the Muscatine-based company will be honored with the University of Iowa Tippie College of Business’ Oscar C. Schmidt Iowa Business Leadership Award for its contributions to Iowa business on Nov. 18 in Muscatine.

Hitting all the fairways
Monday, November 8, 2021
The University of Iowa’s strengths in accounting, writing, and athletics provided Stephanie Herzog (BBA21) the perfect place to succeed as a student, creative writer, and Hawkeye golfer.

Financial sleuth: Shawn Fox always finds the money
Monday, November 8, 2021
Shawn Fox (BBA96) is glad he was an attentive student. Advice from now Emeritus Associate Professor Richard Tubbs not only saved him from possible prison time, but set him on track for an exciting career, one in which he often plays the leading role in courtroom drama and fraud investigations.

New Tippie economics department executive officer looks to rebuild program
Monday, November 8, 2021
David J. Cooper, the new departmental executive officer for the economics department at the Tippie College of Business, will look to simplify the economics major and focus on recruitment.

UI Institute for International Business to train Saudi women to be entrepreneurs
Monday, November 8, 2021
Fifty Saudi Arabian women will learn how to become entrepreneurs, with the help of an educational program from the University of Iowa Tippie College of Business that will also connect them with mentors throughout the state.
Tippie's Barbara Thomas named a Woman of Influence
Monday, November 8, 2021
Barbara Thomas has worn many different hats in her time as a Hawkeye—ranging from managing alumni donor magazines to overseeing all communication efforts in the Tippie College of Business.

Robots are taking clerical jobs, too, studies show
Sunday, November 7, 2021
Tippie College of Business researchers take a closer look.

Pro tip for 2021 holiday shopping: Stay flexible and don’t panic buy
Sunday, November 7, 2021
Some listeners might have thought she was crying wolf, when they heard a logistics and supply chain expert from the University of Iowa say to buy their Christmas gifts back in July. The predictions were correct from Jen Blackhurst, a UI professor of business analytics, and we’re now seeing products ranging from video games to sirloin steaks have vanished from store shelves.

Companies taking political stands might miss out on top talent
Friday, November 5, 2021
As more businesses stake out political positions on hot button issues, a new study from a researcher at the Tippie College of Business finds they might be making it difficult to recruit top employees because a significant number of job seekers consider those positions when deciding where to apply.
Pagination