study finds venture capitalists’ own crisis experience is key in determining whether they keep investing in startups in crisis

You've started a side hustle. (Congrats!) And it's going pretty well. (Go you!) It's probably time to tell your boss about it. (Wait, what?) Talking to your manager about your new venture might sound daunting, but experts like Tippie's Jennifer Nahrgang say that it's important information to disclose.

Tippie Associate Professor Andrea Luangrath was interviewed on the Today in Digital Marketing podcast to talk about her research of haptic touch leading to increased sales.

Rong Su, associate professor of management and entrepreneurship, and Kang Zhao, associate professor of business analytics, have received a $288,779 grant from the National Science Foundation to study why more male scientists publish papers and are cited more widely than female scientists.

A study from the Tippie College of Business finds companies that lose a tax incentive from a foreign government not only reduce their investment in that country, they do so by a significant amount, an average of $7.6 million.

For a better understanding of the differences between Myers-Briggs (MBTI) and OCEAN, we reached out to a leader in the Industrial Psychology field, Dr. Emily Campion to draw upon her knowledge and expertise.

Tippie's Petra Sinagl breaks down stock buybacks in this Business Insider article. Airlines were banned to use CARES Act money for buybacks, an effort that expires at the end of September 2022. The end of the ban could mean increased fees, less service, less staff, and "more chaos" in the operation.

The University of Iowa plans to offer a major in Risk Management and Insurance starting in the fall of 2023 as a way to strengthen the state’s largest non-agriculture economic sector.

A university study finds that, although brand essence, or authenticity, ideally comes through an association with the creator, one other proxy to measure essence is the recipe and manufacturing process. The study from the University of Iowa’s Tippie College of Business explored the brand essence of Ghirardelli Chocolate, whose founder, Domenico Ghirardelli, died in 1894.

Professor Peggy Stover, director of the U-I’s Undergraduate Marketing Institute, says she was shocked at how little people knew about the midwife profession. “In addition to birth care, prenatal care and post delivery care,” Stover says, “midwives also offer women’s wellness checkups, birth control, menopausal care.”